Reading Is Fundamental (RIF) and Macy’s Be Book Smart Campaign is Providing Nearly 900,000 Books to Children Across America This Summer
Communities In Schools of Philadelphia is pleased to announce that our Teen Parenting Program has been awarded a grant to receive 540 books for students and their families this summer through the Reading Is Fundamental (RIF) Be Book Smart Campaign. This grant is 100% funded for RIF through Macy’s.
The mission of RIF is to motivate young children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. RIF is the largest children’s literacy nonprofit in the United States.
“We are grateful to RIF and Macy’s for their support and dedication to the children of Philadelphia,” stated Jennifer Pitt, Assistant Director of the Teen Parenting Program. “This will enable us to teach our young parents the necessity of reading to their children and why literacy is crucial to the healthy development of a family.”
Distributions will be held in the fall at various high schools. In addition, the program will be planning workshops for teen parents and motivational reading activities for their children. “This aligns with Communities In Schools of Philadelphia’s Leaders & Readers Community Program, which allows industry to merge with community, by inviting remarkably talented leaders to spend one-hour reading thought-provoking work from authors, orators, and poets that speak to issues of humanity, health, education, and community,” stated Dennis M. Dumpson, Senior Development Officer for Communities In Schools of Philadelphia.
Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966. Learn more and help RIF provide books to kids who need them most, visit RIF.org.
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.